Wynnum Business meeting at Monty’s Place in Glenora Street was on Wednesday 14th November.
Our speaker was Matt Dunstan, who some of you remember gave a popular talk at Active Hire in Hemmant last year.
He presented on “Marketing: Blending the Old and the New”
Here’s what Matt covered…
Our customers expect us to share, interact and deliver services in new and interactive ways and yet most businesses continue to meet these changes using marketing recipes from the 50s. The challenge is “how do we know what to deliver when the goal posts keep moving?”. The answer lies in a new approach to understanding customer needs and designing new products and services: human centred design (‘HCD’).
In this session, Matt Dunstan went through a short workshop on what HCD is and how to apply it to your products and services so that you remain relevant and continue to deliver value now and into the future. The good news is that it’s not all about doing things in new ways – it’s really about a new approach to aligning good old fashioned value to a digital and dynamic customer.
Matt is Managing Partner of Board Associates, a firm specialising in creating formal boards for SMEs. He is also the Chairman of Macadamias Australia, Farm Fresh Fine Foods and has held Board roles for a number of organisations over the last 5 years.
During his career, Matthew has been a Director at SapientRazorfish, a globally recognised digital transformation agency. He created the Advisory Board practice for PwC Australia and was a senior leader at Microsoft for almost 9 years in Australia and the UK.
Locally, Matthew is better known as the co-founder of Bayside Swim School with his wife Rachel. Bayside Swim School is one of our own local success stories – a social enterprise which now teaches over 500 kids each week and contributes thousands of dollars back into our local schools.
Sailing coach, author, international yachtsman… this local boy has come a long way from the Wynnum North High School class of ’88!